And about time too. In a world of Twitter, Facebook and good old face to face networking, it’s time to go back to basics and restart the FirstExact blog. I have lost count of the number of times I have wanted to blog about all manner of web and marketing related happenings, and each time I’ve had nowhere to do it. I am known as being someone who is enormously well-read on all things web tech and web marketing, so I think a blog can create real value for its readers. And there’s a strategic driver too- I find that in this new world of shifting search results, seemingly daily Adwords policy changes and confusion about the role of social media, companies are still being sold ‘an SEO campaign’ or ‘a PPC campaign’ when I firmly believe that when executed in isolation these tactics are misguided at best, and at worst potentially disastrous. By sticking to my firm beliefs I have lost a number of deals over the past few months, and I think that this is due to misinformation- and that can be rectified by sharing what I know, and proving that things are changing fast, and someone like me coordinating and executing a strategic plan is a far better use of budget than throwing money at SEO or PPC.
Keep watching the site- bookmark or make use of the RSS feed- even if you never intend to make use of my services then you will be able to take away what I’ve found and how I feel about these emerging trends, changing policies and industry news
Tom
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